SEF STARTED his design company (Elucidesign) in 2001 as an outlet for 3D, graphic and fiber-based creative endeavors. With his foundation in aerospace machining, science, interface design and philosophy Sef has worked for architects, designers, large corporations and individual private clients.
HIS LIFE LONG PASSION for nature and beauty, have brought him full circle to product design with a tempered and critical perspective. From his work at design firms (NY, DC, LA) and independently, Sef has conceived, modeled, and managed the construction of over 60 furniture pieces, fixtures and installations for both high-end retail and private clients worldwide. Sef is the son of a Film Industry Sculptor and Lampshade Designer. He currently lives and works in Los Angeles with his wife Suzanne Mejean Pinney.
A PRIMARY GOAL is to make innovative and beautiful work and this includes pursuing usability, sustainability and aesthetic uniqueness in all areas of design. He allows design and form to evolve from experimentation and iterations driven by dialogue with the client. Meanwhile, Sef is a competitive 10K runner, a photographer and dances to button pushers.